Sunday, June 20, 2021

Apricity "The Fear"

Fans of catchy rock ballads with soulful vocals and catchy rhythms will be happy for this one. Singer/Songwriter Arpicity has a new song/music video out titled "The Fear." For fans of Chasing Jonah or Artificial Joy Club, Apricity is a no-brainer. 



The video is the other half of this story, it's a wonderfully entertaining post-apocalyptic narrative that has a mildly contrasting quality to the song. The visuals seem to draw heavily from television shows like "The Magicians" (which is a huge plus for me) and is very well acted/performed. I'm glad I came across Arpicity and her song "The Fear," it will be interesting to find out if she can keep these catchy songs and high production music videos up in later endeavors. 



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